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The 5-Minute Rule: The Secret Psychology Behind Event Engagement

Farhanah Elmu, January 28 2026

In events, you don’t lose an audience gradually — you lose them within minutes. The first five minutes of any segment, session or transition determine whether attendees lean in… or mentally check out. This is what we call the 5-Minute Rule — a simple but powerful principle that shapes how engaged your audience will be for the rest of the...

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Are Corporate Events Dead? Not Really — They’re Evolving

Ali ibn Selamat, January 20 2026

With remote work, virtual meetings and digital-first engagement on the rise, it’s easy to assume that physical corporate events are becoming obsolete. The truth?

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10 Key Permits You Need for a Smooth Outdoor Event in Singapore (2026 Update)

Isabel Brendel, January 6 2026

When it comes to outdoor events in Singapore, permits are often the make-or-break factor. At Event Venture, we’ve seen how early planning can prevent costly delays and last-minute stress. Here’s a clear, streamlined guide to the essential permits required for outdoor events in 2026 — so you can plan with confidence and focus on delivering a...

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The Rise of Lazy Events: Why Authentic Experiences Matter

Isabel Brendel, December 10 2025

As brands rush to “get an event out”, many are unknowingly trading creativity for convenience. And it shows. There was a time when every event felt like a statement — crafted stories, purposeful design, and a clear emotional journey for attendees. Today, templates and shortcuts often dominate the planning

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